(EN) Odyssea® Model in the report of the World Tourism Organization on Cultural Routes and Itineraries
The report of the World Tourism Organization (UNWTO) on Cultural Routes and Itineraries that just came out, refers to “Odyssea Digital Platform”. The report, published in cooperation with tAgency for Tourism of the Balearic Islands, explains how cultural routes can be, in a strategy of structuring and promotion, a real innovative medium for sustainable, cultural and economic development of the destinations, as the digital model of Odyssea platform. A strategic axis to engage in light of the rapid growth of international tourism and diversification of recent decades to become one of the main economic sectors in the world, with today one billion tourists travels every year, and UNWTO provides that, by 2030, this number could reach 1.8 billion. This cultural dimension of Odyssea model and its contribution to sustainable development (urban / coastal – rural) were not lost on highest authorities, and this, since 2010, when Odyssea program received the Label of the Cultural Council of the Union for Mediterranean. Since then, Odyssea program is a reference, recognized as “Best Practice” by the European Commission, and retained as an example, in 2014, in its “European Strategy for more Growth and jobs in coastal and maritime tourism” (COM (2014) 86 Final).
On 23.10.2014, the 7-day tour of the president of CulturePolis in southern France under the European Initiative Odyssea.eu on development for sea and coastal-marine tourism (blue building) was completed. CulturePolis since February 2014 has signed a Cooperation Agreement with the European ‘Club of Cooperation “Odyssea”, which aims to realize a network with France and the “Union for the Mediterranean” and all regions, coastal cities and cultural areas of the Mediterranean, and is the representative for Greece in this network, which has been recognized by the EU as one of the best practices for blue growth. The tour began from the vineyards in the towers of the Cathares region near the Spanish border along the coastal area of Gruissan – which held its first experiment “eco-gare” i.e. the leisure port connection with electric cars / ecological means of transport to the wine area of Cucugnan. The tour ended in Marseilles passing from Montpellier and ancient Greek cities – ports like Agde. More at: http://www.odyssea.eu./odyssea2010/index.php